How to get your first 10 Google reviews as a heating engineer
Most heating engineers have 2 Google reviews and don't know how to ask for more. The first 10 are the hardest. Here's the script and the timing that actually work.
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Marketing and websites for UK heating engineers
Plain English articles on getting found, getting reviews and running a small heating business. Written for engineers not homeowners.
Wix vs GoDaddy vs custom website for a heating business: the honest 5-year cost
Most heating engineers pick Wix or GoDaddy because it looks cheap on day one. Over 5 years the maths often flips. Here's the honest comparison with real numbers.
Should you have a marketing video on your heating engineer website?
Most heating engineer websites don't have a marketing video. Here's the case for adding one, what should and shouldn't go in it and when it isn't worth the effort.
10 pages every heating engineer website needs (and why most have only 3)
Most heating engineer websites are 3 pages: Home, About and Contact. They're missing the 7 pages that actually drive enquiries. Here's the full spec and why each one earns its place.