Blog
Plain English articles on getting found, getting reviews and running a small heating business. Written for engineers not homeowners.
Most heating engineer About pages are a stock photo and a paragraph that says 'pride ourselves on quality'. Here's what to put on yours that actually earns trust, plus a template that works for a single-engineer business.
There's a tier of websites pitched at tradespeople at £150 to £250 a build. Most are generic WordPress installs with no SEO, no proper hosting and a builder who disappears within 3 months. Here's how to spot the trap before you pay and what to do if you've already paid.
Bought a website weeks ago and still nothing on Google? That's normal in week 1, less normal by week 4. Here's what indexing actually means, how long it really takes and the four things that speed it up.
Most heating engineers have 2 Google reviews and don't know how to ask for more. The first 10 are the hardest. Here's the script and the timing that actually work.
Most heating engineers pick Wix or GoDaddy because it looks cheap on day one. Over 5 years the maths often flips. Here's the honest comparison with real numbers.
Most heating engineer websites don't have a marketing video. Here's the case for adding one, what should and shouldn't go in it and when it isn't worth the effort.
Most heating engineer websites are 3 pages: Home, About and Contact. They're missing the 7 pages that actually drive enquiries. Here's the full spec and why each one earns its place.
